The Ultimate Guide to the 138th Canton Fair 2025

The Canton Fair is more than just a trade show; it’s a marathon. It’s a dizzying, exciting, and sometimes overwhelming spectacle of global commerce. If you’ve never been, picture this: a massive complex, so large it feels like its own city, buzzing with thousands of buyers, sellers, and innovators from every corner of the world. Now, imagine doing that for several days straight. It’s a lot, right?

But don’t let the scale intimidate you. The Canton Fair is an unparalleled opportunity to source new products, forge powerful partnerships, and get a firsthand look at the future of manufacturing. Whether you’re a seasoned veteran or a first-timer, proper preparation is the key to making the most of your visit. This guide will walk you through everything you need to know to conquer the 138th Canton Fair with confidence.

What is the Canton Fair?

The China Import and Export Fair, more famously known as the Canton Fair, is one of the world’s largest and most comprehensive trade events. It’s held twice a year in Guangzhou, China, every spring and autumn. Since its start in 1957, it has become a cornerstone of international trade.

The fair is so massive that it’s split into three distinct phases, each focusing on different industries. This structure helps organize the chaos and allows attendees to focus on the sectors that matter most to them. For anyone involved in sourcing, manufacturing, or international business, it’s an event that’s circled on the calendar months in advance. The 138th Canton Fair in the autumn of 2025 is expected to continue this legacy, attracting a massive global audience.

Key Dates and Phases for the 138th Canton Fair

While the official dates for the 138th Canton Fair are yet to be finalized, the event traditionally follows a consistent schedule in October and November. Based on past fairs, we can anticipate the following structure for the Autumn 2025 session:

• Phase 1 (Mid-October 2025): This phase typically focuses on electronics, household electrical appliances, lighting equipment, vehicles and spare parts, machinery, hardware, and building materials. If you’re looking for the latest gadgets or heavy-duty industrial equipment, this is your time to shine.
• Phase 2 (Late-October 2025): The second phase shifts to consumer goods, gifts, and home decorations. This is where you’ll find everything from kitchenware and ceramics to toys and festive products. It’s a treasure trove for retailers and importers of consumer-facing products.
• Phase 3 (Early-November 2025): The final phase covers textiles and garments, shoes, office supplies, cases and bags, and products for recreation. It also features a large section for food, native products, and medical devices. This phase is a must-see for those in the fashion, lifestyle, and health industries.

It’s crucial to check the official Canton Fair website for the confirmed dates as the event draws closer. Planning your trip around the correct phase will save you time and ensure you’re there when the most relevant exhibitors are present.

How to Prepare for Your Visit

Success at the Canton Fair begins long before you set foot in the exhibition hall. A little bit of planning can make the difference between a fruitful trip and a frustrating one.

1. Register in Advance

First things first: get your badge. You can pre-register online for an entry badge, which is often free for overseas buyers. Registering in advance saves you from long queues and a registration fee on-site. The process is straightforward and requires you to submit your business details. Once approved, you can often pick up your badge at designated hotels or at the complex itself.

2. Plan Your Itinerary

Don’t just show up and wander. The fair is too big for that. Before you go, study the exhibitor list and floor plan, which are available on the official website. Identify the suppliers you absolutely must see and map out a rough route through the halls. Prioritize your list into “must-visit” and “nice-to-visit” categories. This will give your days structure and prevent you from getting lost in the sea of booths.

3. Book Your Travel and Accommodation Early

Guangzhou gets incredibly busy during the fair. Flights and hotels fill up fast, and prices skyrocket. Book your flights and accommodation several months in advance to secure reasonable rates and a convenient location. Many hotels offer shuttle services to the fair complex, which can be a lifesaver given the city’s traffic.

4. Pack Smart

You’ll be doing a lot of walking, so comfortable shoes are non-negotiable. Seriously, this is the most important tip. You should also pack:

• Business Cards: Bring more than you think you’ll need. You’ll be handing them out constantly.
• A Portable Charger: Your phone will be your lifeline for photos, notes, and communication. A dead battery can be a disaster.
• A Small Notebook and Pen: While digital notes are great, sometimes it’s quicker to jot down a quick thought or sketch a product idea.
• Reusable Water Bottle: Staying hydrated is key to keeping your energy levels up.

Making Your Next Big Move

Attending the 138th Canton Fair is an investment in your business’s future. It’s a place where connections are made, deals are struck, and new ideas are born. By preparing thoroughly, you can navigate this massive event like a pro and uncover opportunities that can drive your business forward. Keep an eye on the official website for updates, plan your strategy, and get ready for an unforgettable experience in Guangzhou.