Profitable Ways to Earn from Your Personal Gaming Achievements Blog
Gambling is a multi-billion dollar industry that’s bigger than we can imagine, and it’s happening globally. The rising number of gambling enthusiasts has given blogging newcomers a massive chance to carve out a piece of the pie through gambling blogs.
Merely getting quality content for your readers related to gambling is not the only thing that can help your blog survive. To keep your blog going, you have to execute a good blogging business model.
Affiliate Marketing
Affiliate marketing should be the cornerstone of your gambling blog monetization strategy. As an affiliate, you promote gambling services/products and earn a commission when someone signs up via your link. Most online websites, like Crown Gold Casino, sportsbooks and poker rooms have affiliate programs that you can join easily.
The commissions can range from 25% to 45% revenue share for new player sign-ups or deposits. With affiliate marketing, your earnings can quickly snowball as your traffic grows. Some key pointers while pursuing the affiliate route:
- Sign up for affiliate programs of leading gambling operators to get the best conversion rates and commissions.
- Transparently disclose affiliate links and inform readers upfront.
- Give honest reviews of gambling sites before recommending them as an affiliate.
- Compare different operators/bonuses to give readers the best options.
Top affiliate programs in gambling:
| Network | Commission Rates | Cookie Duration | Markets Covered |
| Income Access | Up to 45% rev share | 30–90 days | Global |
| Raketech | 30-40% rev share | 30 days | Mainly EU/UK |
| Gambling.com | Up to 40% rev share | 60 days | Australia, US, Global |
Display Advertising
Display advertising entails placing banner ads, text/image ads, pop-ups/unders on your blog to earn money when readers view, click or interact with them. As your traffic grows, display advertising can become a significant passive income stream.
You can directly work with advertisers or go via an ad network like Google AdSense, Media.net, Ezoic and more. The RPM rates for gambling content can range from $20-$50+. Experiment with ad placement to ensure they do not hamper user experience. Maintain a healthy mix of direct and network display ads.
Sponsored Posts
Accepting sponsored posts is an easy way to monetize your blog quickly. Here, gambling operators/brands will pay you to create written posts, videos or podcasts around their products/services. Ensure to label such posts explicitly as “Sponsored”.
The average rate for sponsored posts in gambling is around $250-$500 depending on your niche, traffic levels and quality benchmarks. It can go up to $1000+ over time. Make sure to keep editorial control while publishing sponsored content.
Referral Marketing
Similar to affiliates, several gambling brands also have referral programs where you can recommend/refer their product to someone and earn bonus credits, free bets and rewards if they sign up.
Leading fantasy sports site Dream11 has a referral program where you can earn 100% of the entry fees paid by folks who sign up via your referral link. You can inform readers about such programs selectively to earn additional income.
Selling Ad Space Directly
Once your blog garners at least 5000+ monthly visitors, you can directly sell ad space without relying on networks. This involves reaching out to online gambling operators, software companies, streamers and pitching ad spots.
Based on metrics like traffic, demographics and placements offered, you can charge advertisers anywhere between $15 to $50+ per thousand impressions. This works best when you have very niche, targeted traffic.
Cryptocurrency
With crypto adoption growing exponentially, it opens up new monetization avenues for gambling blogs. You can accept donations in popular cryptocurrencies like Bitcoin, Ethereum, Litecoin via payment gateways.
Additionally, check if gambling operators you promote accept deposits via crypto – this information will be appreciated by your readers. You can also try creating native crypto gambling content to attract the crypto community.
Consulting or Freelancing
Over time, as you create an authoritative site and gain expert status in your gambling sub-niche, there will be consulting opportunities. Operators/providers will be willing to pay you decent fees for your strategic inputs around content marketing, SEO, branding and product based on your proven specialty.
You can also offer freelance services like writing, link building, web design to gambling clients assembled through your blog network. Such consultancy/freelance projects can command great rates owing to your subject matter expertise.
